Plain Folks
Plain folks propaganda depicts its advertiser as the "average Joe", which is a term that is commonly used to describe an average, ordinary person. This allows the figure in the propaganda to be more relatable to the intended audience.
This poster of boxer Joe Louis fighting for America in the army is an example of a Plain Folks propaganda. Joe Louis was an appreciated American boxing champion from the World War II period, who was known for defeating boxer Max Schmeling from Germany, a country that was in great hatred with America. Because of this, Joe Louis became an influential figure to numerous Americans of all social classes. This advertisement poster was created to encourage American men to join the military. In this poster, Joe Louis is presented as a private, the lowest rank of the military. This allows the audience to generate great respect for the military, as well as create a desire to join it; the audience may want to join the military themselves after seeing Joe Louis sacrifice his career as a boxing champion and devote himself to his nation in the bottom rank of the military.
This poster of boxer Joe Louis fighting for America in the army is an example of a Plain Folks propaganda. Joe Louis was an appreciated American boxing champion from the World War II period, who was known for defeating boxer Max Schmeling from Germany, a country that was in great hatred with America. Because of this, Joe Louis became an influential figure to numerous Americans of all social classes. This advertisement poster was created to encourage American men to join the military. In this poster, Joe Louis is presented as a private, the lowest rank of the military. This allows the audience to generate great respect for the military, as well as create a desire to join it; the audience may want to join the military themselves after seeing Joe Louis sacrifice his career as a boxing champion and devote himself to his nation in the bottom rank of the military.
Bandwagon
Bandwagon propaganda is an appeal that is used for the audience or subject to follow the crowd or to join in, because others are doing so as well.
This poster from World War II, which shows a soldier attempting to make the citizens to contribute in the production of weapons, is an example of Bandwagon propaganda. First if all, the soldier in the poster is referring to the audience as a “GANG”, and the audience is able to sense that there is a large crowd of people that is helping the soldiers by building arms. So, the audience automatically gets a desire to indeed help the soldiers, because they feel as if the majority of the population is doing so as well. In other words, the audience creates an eagerness to join in with a crowd that may or may not exist.
This poster from World War II, which shows a soldier attempting to make the citizens to contribute in the production of weapons, is an example of Bandwagon propaganda. First if all, the soldier in the poster is referring to the audience as a “GANG”, and the audience is able to sense that there is a large crowd of people that is helping the soldiers by building arms. So, the audience automatically gets a desire to indeed help the soldiers, because they feel as if the majority of the population is doing so as well. In other words, the audience creates an eagerness to join in with a crowd that may or may not exist.
Fear
Fear invokes dread upon the audience so that they will follow a certain course of action.
This is an image from the ‘educational comic book’ Is This Tomorrow: America Under Communism (1947). It was a 48-page work published by the Catechetical Guild Educational Society warning the dangers of communism if it takes over the United States during the Cold War. Here, the propagandists create fear by showing mad communists brutally oppressing citizens Communism attacking and violating the democracy and freedom of the Americans. It has the title "Is this tomorrow" hovering above the dreadful scene, suggesting that this will be the outcome if America allows communists into their land.
This is an image from the ‘educational comic book’ Is This Tomorrow: America Under Communism (1947). It was a 48-page work published by the Catechetical Guild Educational Society warning the dangers of communism if it takes over the United States during the Cold War. Here, the propagandists create fear by showing mad communists brutally oppressing citizens Communism attacking and violating the democracy and freedom of the Americans. It has the title "Is this tomorrow" hovering above the dreadful scene, suggesting that this will be the outcome if America allows communists into their land.